Tips for Selling New Product Packaging to Retail Stores

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Last Updated, Jan 30, 2024, 2:18 PM

The presentation of your product can make a significant difference to its market success. However, selling new product packaging to retail stores is more complex than it seems. Retail store owners and stakeholders routinely push back on new product packaging in favor of designs with proven track records. Here are some insightful tips to help you showcase the value of your product’s packaging and get retail stores to see its potential.

Show Them How Your Packaging Adds Value

The first step in persuading retailers to embrace your new packaging is demonstrating its value. Highlight how your packaging enhances the product’s appeal, improves shelf presence, or contributes to a better customer experience. If your packaging is eco-friendly, emphasize the growing consumer demand for sustainable products. Retailers always look for products that make money and align with their values and customer preferences.

Provide Reasons Why Customers Will Respond to the New Packaging

Understanding your market is key. You should present concrete reasons why your target customers will like the new packaging. These reasons could include its ease of use, attractive design, or how it aligns with current consumer trends. You can convince retailers if they see a clear connection between your packaging and the potential to attract customers.

Prepare Visual Aids

Visual aids are powerful tools. They can help retailers visualize your product on their shelves. Bring samples of your packaging or a well-designed mock-up of how it would look in a retail setting. Giving retailers a tangible representation of your product can significantly boost your pitch. It allows decision-makers to see, touch, and experience the packaging firsthand.

Share a Unique, Memorable Story in Your Pitch

Craft a narrative around your packaging. Tell a story that encapsulates the journey of picking the best product packaging, its design inspiration, or how it enhances the product. A memorable story should capture people’s attention and create an emotional connection. Forming a strong connection with your audience will make your pitch more impactful.

Bring Data Analytics and ROI Projections

Data is king in the retail industry. Prepare to present data analytics and ROI (return on investment) projections that show how your new packaging could boost sales. This information could include market research, consumer behavior studies, or case studies from similar products. Retailers need to understand how your packaging will translate into tangible benefits for their business.

Make Sure Your Packaging Works for All Seasons

Versatility is a major selling point for big-box retailers. Your packaging design must be versatile enough to fit various seasonal themes and retail environments. Adaptability makes it easier for retailers to imagine your product as a year-round offering rather than seasonal or one-off merchandise.

Automating Your Packaging Line

In your pitch, discuss the benefits of automating your packaging line. Automation can ensure consistency in quality, increase production speed, and potentially reduce costs. These factors appeal to retailers because they translate into a reliable supply chain and potential cost savings.

Selling new product packaging to retail stores involves a combination of strategic presentation, compelling storytelling, and supportive data. By following these tips, you can increase your chances of seeing your product shine on store shelves and resonate with consumers.

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