Have you launched a campaign and accumulated donations but suddenly hit a fundraising wall? Don’t worry; it happens to organizations all the time! However, your next steps determine the success of your campaign. Learn how to break out of a fundraising plateau with these excellent tips.
Stop current solicitations and evaluate your outreach plan. The way you ask for money can reveal the success rates of solicitations. You may discover that door-to-door outreach isn’t ideal for your target audience or that volunteers don’t follow up with supporters. Regardless of the problem, breaks help you regain control of the campaign.
Sometimes, you need to refresh your advocate group. While you take a break from current solicitations, use the time to rebuild a team of volunteers. One way to get more volunteers involved in a fundraiser is to make participation simple. Use social media posts or word-of-mouth advertisements to make opportunities accessible. New people can energize the campaign and use different tactics to attract donors.
No-ask events—in which you don’t ask for money directly—are fantastic ways to build your reputation and attract new people to the fundraiser. You can also use these events to engage with current donors and maintain connections within your organization. No-ask events are casual occasions like ice cream socials or pizza parties. You should discuss the organization during the event, but don’t solicit donations.
Break out of a fundraising plateau with a public relations campaign. The campaigns are a set of activities that positively impact a brand’s (or fundraiser’s) reputation. Engage with your target audience through positive press. For example, ask the local news outlet to discuss your campaign. When people notice press coverage, they’ll likely research the fundraiser. Consider PR efforts as a way to remind past donors of the fundraiser while introducing new people to the cause.
Clothes and accessories attract attention to organizations. They can also motivate people to support fundraisers, especially if they receive merchandise in exchange for donations. If you want a fast way to combat a plateau, merchandise is a great solution. You can advertise free T-shirts, hats, mugs, or other items on social media. This will catch someone’s attention in no time!
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