Toys for Tots is more than a Christmastime charity – thanks to a new partnership between the Marine Toys for Tots Foundation and Good360.

Toys for Tots, the 74-year national charitable program run by the U.S. Marine Corps Reserve, is launching a DoGoodNow campaign to bring toys, books, and games to families in need throughout the year.

The charitable campaign is a partnership with Good360, a global leader in product philanthropy and purposeful giving.

“With so many families struggling during the pandemic, Good360 is proud to continue the great work of our Marine Toys for Tots partnership,” says Matt Connelly, CEO of Good360.

“We’ve seen firsthand how toys, books, and games bring joy to children and their loved ones served by our nonprofit partners, and expanding our efforts will significantly increase the impact of our program.”

The goal of the current campaign is to distribute one million more toys, books and games to families in need through the philanthropic organization’s vast network of vetted and approved nonprofit partners.

Toys for Tots and Good360 began their collaboration in April 2020, and this partnership resulted in the distribution of nearly 2.2 million items by the end of 2020. Thanks to various Toys for Tots National Corporate Sponsors, the organization can provide additional assistance to families now, outside of the holiday season.

“We realize the importance of reminding children that there is still joy to be found in simple gifts every day, no matter how difficult things may be right now,” says Lieutenant General Jim Laster, USMC (Retired), President & CEO of the Marine Toys for Tots Foundation.

“That is why we are providing one million toys to Good360 to distribute via their network of nonprofit organizations across the United States to DoGoodNOW.”

Toys for Tots continues its mission as a flagship children’s Christmas charity, but recognizes that families need support all year, and that the flow of donations can be unpredictable.

Although the ongoing COVID-19 pandemic continues to impact many families, severe natural disasters also challenge communities.

To provide support in the wake of natural disasters, Toys for Tots also has joined Good360’s Resiliency Pledge, which involves organizations and companies in community recovery.

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