PEABODY — Peabody native Kevin Winschel’s car detailing business, Suds for Swings, is gearing up for another summer of spotless interiors and community impact.

Suds for Swings specializes in interior detailing, including deep vacuums, targeted stain removal for pets and kids, and careful wipe-downs using recently upgraded professional equipment “that ensures the best experience for our clients,” Winschel said.

Sedans start at $200, two-row SUVs at $239.99, and larger SUVs and pickup trucks at $269.99.

Suds for Swings is fully mobile, as Winschel will do the work in your driveway. He mentioned that he’s driven as far as Portland, Maine, to detail cars: “We’re very happy to travel wherever. It’s a nice little road trip.”

Winschel explained how Suds for Swings came to be.

“I had a lot of surgeries in high school — just congenitally, and nothing from sports. It was just the way God made me,” he shared. “Because of that, and doing a lot of physical therapy, and being on crutches, or in a sling a lot, I knew I wouldn’t be able to work a standard job.”

To make time for his own schedule and healing process, Winschel leaned on his entrepreneurial dreams and started his own business. Why car detailing? He said it was “just happenstance.”

“My mom cleans her car a lot with wipes and sprays, and I just tried to do it one day, and I said, ‘This is not bad. I think a teenager could do this,’” the now-20-year-old remembered.

A Claremont McKenna College student studying integrated sciences, Winschel noted that “the pay is good enough to afford college and my everyday expenses, as well as give back to Peabody.”

What sets Winschel’s business apart is its mission-driven service. In its first year in business, 2023, Winschel donated every dime of his proceeds, $3,200, toward building an inclusive elementary school playground at the West School.

He continues to sponsor a meaningful cause each summer.

In 2024, Suds for Swings saved the Peabody Police Department approximately $2,500 by detailing the cruisers for a discounted rate. In 2025, 10% of the company’s proceeds, $500, went to the Henry Breckinridge Foundation.

He said his business model is pretty simple, highlighting that the company’s ethos revolves around making a difference in the community each summer.

“It all comes back to the idea of helping people out,” Winschel emphasized.

This summer, 10% of Suds for Swings’ revenue will go toward the Jason’s Legacy Foundation.

“I felt compelled to help out,” he said. “To hear a story like (Jason’s), I want to obviously make any impact I can in bringing more awareness to anti-bullying, and this seemed like the right way to do that.”

Winschel estimated that 10% of this summer’s earnings will equate to $500, “and if business explodes, we’re very happy to extend that to the $1,000 mark.”

He is also partnering with local businesses this summer, turning marketing into a win-win.

“If a restaurant advertises, for example, Suds for Swings is happy to donate more than 10% per whatever cars are gained from that advertising,” Winschel said.

As the summer season begins, Winschel hopes Suds for Swings can continue making an impact both on and off the road. For more information, visit sudsforswings.com.